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All businesses and services that take the route of online marketing have an objective to improve their conversion rate. Today, there are many different ways through which you can attract targeted traffic. Some prefer to know that their sites have heavy traffic, while others go for a good position in the SERPs. Either way, everyone wants just one thing to achieve financial success.
To some website owners, the only way to make themselves known is by scoring high with Google and achieving success; others think that a good ranking in the Alexa ranking system might help them just as well.
Alexa site ranking is a ranking system built by alexa.com which is a subsidiary of amazon.com; it focuses on commercial web traffic data. It is an indicator that tells websites how many users have visited their page. Bloggers and webmasters use it to keep a check on the value of their websites on Alexa to find out how well they are doing in the online world as well as the rankings of the competitor websites.
Alexa website ranking checker works on a simple algorithm that calculates Alexa traffic ranking, based on recording the traffic amount from users. The traffic is based on parameters like reach and page views. The reach is the number of users visiting a specific website daily. Page view, as the name suggests, is the number of times the users view a specific page. However, Alexa makes it clear that if a particular user visits the same page several times on the same day, then it will count all those visits as one.
The first step in the Alexa site ranking process is to calculate the page reach and the number of page views for all the websites on the Web regularly. To obtain Alexa ranking a geometric mean of reach and page views is performed, averaged over a predefined period.
